NFT Avatar Popularity Prompts Reddit Vault Use to Skyrocket

When Reddit created its NFT marketplace last July, it announced customizable avatars that would be available for purchase.

The social news aggregation and content rating site called them “blockchain-backed Collectible Avatars,” and they were made available on the subreddit r/CollectibleAvatars. Created by independent artists who would receive a piece of the profits, the avatars quickly became popular.

The social network initially released 90 designs and gave users that purchased them licensing rights to use the avatars on and off Reddit.

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