Pepsi ventures into NFT space, announces new collection for India


New Delhi,UPDATED: Nov 21, 2022 13:17 IST

By Jasmine Anand: The soft drink behemoth, Pepsi, has revealed introducing its inaugural non-fungible tokens (NFTs) collection for the Indian market.

In order to strengthen its connection with the digitally savvy SWAG generation, PepsiCo India Design Team has joined hands with Timea Balo, an illustrator, to curate the NFT collection for Pepsi Black.

A tribute to the younger generation

The above-mentioned NFT collection is said to be an ode to the ever-evolving and the technoid younger generation, which has a firm belief in self-expression and is deep-rooted in technology.

The beverage company will release a set of 20 NFTs, which will be minted on the Polygon blockchain. Further, this collection is based on ‘Innovation, Self-Expression, and Evolution”, the brand’s pillars, states Pepsi.

The ‘Pepsi Black Zero Sugar’ NFT collection will personify and bring alive the world of Pepsi Black by leveraging passion points that resonate the most with the youngsters today such as fashion, gaming, music, social media, dance, creativity, and environment, cites Saumya Rathor, Country Lead, Pepsi Cola at PepsiCo.

The said NFT collection will come in three variations of each theme and will be centered around the classic Pepsi Black ‘Zero’ visual. The art collectibles will be listed on OpenSea, the world’s leading web3 marketplace for NFTs and crypto collectibles.

Winners to bag NFTs along with Pepsi merchandise

Moreover, these NFTs will be distributed to the PepsiBlackeffect challenge winners. The said contest will be conducted on Moj, a social media platform. Customers can take part in the contest through the Pepsi Black lens and display their max SWAG personas, thus gaining a chance to lay their hands on Pepsi Black’s maiden NFTs. It must be noted that a Web3 wallet will be required by the customers to obtain these NFTs. Furthermore, winners will be given Pepsi merchandise, apart from NFTs.



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