London, United Kingdom, April 28, 2022 — StepN, a move-to-earn Web3 running app, recently joined forces with Asics — Anima Sana In Corpore Sano, meaning “A sound mind in a sound body” in Latin — to release a limited-edition StepN-Asics Sneaker nonfungible token (NFT) mystery box collection. The NFT sneakers were hosted and minted on BNB Chain, and the collection was launched exclusively on Binance NFT Marketplace.
StepN is a Web3 lifestyle app that rewards users with crypto for moving, whether walking, jogging or running outside. To participate, users have to download the StepN app, purchase an NFT and get moving to earn tokens. Users are able to spend their earnings in the StepN ecosystem or swap them to an external account and cash out for profit.
Joe Pace, head of business development at Asics, said, “Asics is committed to inspiring people to have a sound mind in a sound body, and we aspire to apply technology in thoughtful ways to advance that mission.”
“Our partnership with StepN and its world-class team is designed to encourage the Web3 community to step away from their screens and get walking, jogging and running outdoors. The StepN app is an incredible feat of technological innovation, and we believe that Asics’ immediate and long-term collaborations with it will help millions across the world achieve a sound mind in a sound body,” he said.
The collection, co-branded by StepN and Asics, garnered significant interest from the community, with more than 195,000 participants and subscribed tickets. The total trading volume exceeded $10 million, with the floor price being maintained at more than $3,000, exemplifying the success of the initial game offering (IGO).
“Within the span of a few months, StepN is proud to have attracted a huge, enthusiastic following in the Web3 space,” said Jerry Huang, co-founder of StepN. “Our partnership with Asics couldn’t have come at a better time. Asics is one of the top-performance footwear brands in the market globally, and we’re excited to share the benefits of Web3 to a new, diverse pool of fitness enthusiasts.”
“Users can expect more exciting developments from StepN in the future. The app has plans to integrate more SocialFi elements into its platform and will roll out exciting features for non-native crypto users to facilitate their onboarding onto the Web3 world. The partnership with Asics marks the strategic start of that journey,” said Yawn Rong, co-founder of StepN.
The positive results further highlight the support from the Binance ecosystem, including the good design of the Binance NFT Subscription Mechanism as a fair-and-square opportunity for a large number of users to participate in Binance NFT primary sales and enjoy an elevated NFT experience.
One hundred thousand dollars of sale proceeds of the NFT sneakers will be donated to a charitable cause by StepN, Binance and Asics.
StepN is a Web3 lifestyle application with elements of SocialFi and GameFi, that rewards users with crypto for moving, whether walking, jogging or running outside. To participate, users have to download the StepN app, purchase an NFT and get moving to earn tokens. Users are able to spend their earnings in the StepN ecosystem or swap to an external account and cash out for profit.
Since launching its public beta in December 2021, STEPN has skyrocketed in popularity and crossed a $1-billion market cap. User growth and engagement have also steadily increased, with total app downloads exceeding 1 million.
StepN is dedicated to doing its part to lessen its impact on the environment, reducing emissions and encouraging users to be aware of their actions’ climate impact. Besides building on Solana, a greener blockchain, StepN allows its GMT governance tokenholders to vote on how much of its profit pool will be donated to purchase carbon-removal credits on the blockchain. It also provides users the opportunity to donate their token earnings to carbon credit buying and burning. Further information on StepN can be found here.
About Binance NFT
Binance NFT, the official NFT marketplace of Binance, offers an open market for artists, creators, crypto enthusiasts, NFT collectors and creative fans worldwide with the best liquidity and minimal fees. It consists of three product lines: premium events, mystery boxes and a marketplace. Now, Binance NFT aims to build the first and largest GameFi NFT-trading platform for gaming projects via IGOs, featuring core in-game assets from top-gaming projects.
Asics was founded more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit asics.com.
Follow @ASICSamerica on Facebook, Twitter, Instagram and YouTube for exclusive content and real-time news about Asics’ products, events and elite athletes.
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